Position Type: Full-time

Location: London

Starting Date: March 2026

💡 Job Summary:

Twirl is looking for a sharp, culture-obsessed Creative Strategist to join our team. In this role, you’ll be responsible for building bullet-proof UGC creative strategies for some of the coolest brands out there, from fast-growing startups to globally recognised names.

This is not a “write a few scripts and call it a day” role. You’ll live and breathe content. You’ll obsess over hooks, angles, trends, formats, creators, platforms, and performance. Your job is to turn creative chaos into clear, scalable, high-performing UGC strategies and briefings that creators and editors can execute flawlessly.

If you scroll TikTok and Instagram “for work”, save ads compulsively, and instantly know why something will or won’t perform, you’ll feel very at home here.

🔑 Key Responsibilities:

Creative Strategy & Ideation:

• Develop UGC creative strategies for social (Meta, TikTok, YouTube Shorts, etc.)
• Identify winning angles, hooks, formats, and narratives based on performance data, trends, competitors
• Translate brand goals into clear creative directions that actually convert, not just look pretty

Client Communication & Leadership: