Job Title: Content Marketing and Partnership Manager @ Twirl

Department: Marketing

Reports To: Founders

💡 Job Summary:

The Content Marketing and Partnership Manager at Twirl will be responsible for crafting and executing a comprehensive content strategy across all social channels and email, driving co-marketing initiatives with partners, and fostering relationships with thought leaders in the UGC space. Your role will be pivotal in amplifying Twirl’s presence and propelling our growth through strategic content creation and robust relationship management.

🔑 Key Responsibilities:

Content Creation and Strategy:

• Develop and implement a multi-channel content marketing strategy that aligns with Twirl’s brand voice and business goals.
• Produce engaging, high-quality content for social media platforms, email campaigns, and our website.
• Monitor content performance metrics and adapt strategies as needed to increase engagement and conversion rates.

Partnership Development:

• Identify, secure, and manage co-marketing partnerships to expand Twirl’s reach and content distribution.
• Collaborate with partners on joint content creation that benefits both parties and resonates with broader audiences.
• Negotiate and finalize partnership agreements, ensuring they are mutually beneficial and meet Twirl’s strategic objectives.

Relationship Management: